BMW Buyer’s Guide 2025

Introduction

BMW’s 2025 lineup offers something for nearly every type of driver, from efficient EV commuters to high-performance M cars. This guide helps prospective buyers understand the lineup, narrow down options, and make informed decisions.

Body Styles

BMW divides its lineup into familiar categories: Sedans, Coupes, Gran Coupes, Convertibles, Sports Activity Vehicles (SAVs), and Sports Activity Coupes (SACs).

Sedans: Practical and balanced; includes the 3, 5, and 7 Series.
Coupes/Convertibles: Focused on sporty aesthetics; 2 and 4 Series dominate.
Gran Coupes: Blend coupe styling with four-door practicality.
SAVs/SACs: BMW’s term for SUVs, from the compact X1 to the luxurious X7 and XM.

Powertrain Choices

Buyers can choose between internal combustion, plug-in hybrid, or full electric.

Type	Pros	Cons
Gasoline	Proven, wide fueling network	Higher running emissions
PHEV	Short electric commute, no range anxiety	Added complexity, smaller trunks
EV	Zero emissions driving, instant torque	Requires charging access, higher upfront cost

Price Bands

Entry ($35k–$45k): 230i, X1
Mid ($45k–$75k): 330i, 530i, X3, X5 40i
Premium ($75k–$100k): M340i, i5, X5 PHEV, M cars
Luxury ($100k+): 7 Series, i7, XM

Technology

All modern BMWs include iDrive 8.5 with curved displays, OTA updates, and driver-assist packages. Higher trims include Highway Assistant and rear-seat entertainment.

Buyer Personas

Young Professional: 330i or 230i Coupe
Family Commuter: X3 or X5
Performance Driver: M2, M3, or M4
Eco-conscious: i4, iX, i7

FAQs

Are BMWs expensive to maintain? Maintenance is higher than economy brands but includes 3 years of scheduled service.
Which BMW EV has the longest range? The iX and i7 typically exceed 300 miles.